User Experience Design: Creating Intuitive Mobility Platforms
Design digital platforms that make complex mobility choices simple and engaging for users of all backgrounds
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Section 3 of 5MaaS Platform Designer
Design your ideal Mobility as a Service platform by selecting features, choosing UI themes, and targeting specific user personas. See how different combinations affect user satisfaction, development time, and operating costs.
Platform Features
Intelligent route suggestions based on preferences and real-time conditions
Live updates on service availability, delays, and disruptions
One-click booking and payment across all mobility services
Seamless combinations of different transport modes in single journeys
Calculate and minimize environmental impact of travel choices
Points, badges, and incentives for sustainable travel behavior
Share trips, find travel buddies, and community features
Support for users with disabilities and special needs
Platform Preview
MaaS App
👤 Persona Fit Analysis: Daily Commuter
Key Needs
- Reliability
- Speed
- Cost-effectiveness
Pain Points
- Traffic delays
- Parking costs
- Weather dependency
Essential UX Principles
Platform Success Metrics
Discovery Phase
How users first learn about and become aware of MaaS services and their benefits.
Onboarding Flow
The process of downloading, registering, and setting up the platform for first use.
Task Completion
Successfully planning and executing mobility journeys through the platform.