Market Positioning
Own a unique place in your customers' minds and stand out from the competition
Your Progress
Section 1 of 5What is Market Positioning?
Market positioning is the process of establishing a distinct place for your product in the minds of your target customers. It defines how you want customers to perceive you relative to competitors.
Good positioning answers: Who is this for? What category is it in? Why should they choose you over alternatives?
Positioning vs Branding
🎯 Positioning
Strategic choice of how to compete. Defines target market, category, and key differentiators.
"Where we play and how we win"
🎨 Branding
How positioning is expressed visually and verbally. Includes logo, colors, voice, and personality.
"How we look, sound, and feel"
Why Positioning Matters
🎯 Focus
Defines exactly what you stand for in the market. Helps teams prioritize features and messaging.
🎯 Positioning vs Branding Quiz
Identify whether each statement relates to Positioning or Branding:
""We are the fastest project management tool for remote teams""
""Our logo uses blue to convey trust and reliability""
""Unlike competitors, we focus on enterprise security first""
""Our voice is playful and approachable across all touchpoints""
Key Takeaways
- •Positioning is about owning a place in your customers' minds, not just marketing.
- •Strong positioning answers: who, what category, and why you over alternatives.
- •Positioning drives strategy; branding expresses it.