Product Mission
Define your product's purpose and guide every decision
Your Progress
Section 1 of 5What is a Product Mission?
A product mission is a clear statement that defines your product's purpose — what it does, who it serves, and why it matters. Unlike a vision (future aspiration), a mission is grounded in the present.
🎯 Mission
What we do NOW and WHY
Present-focused, actionable, specific
🌟 Vision
What we want to BECOME
Future-focused, aspirational, broad
🎯 Mission vs Vision Classifier
Classify each statement as a Mission or Vision:
"To organize the world's information and make it universally accessible"
"A computer on every desk and in every home"
— Microsoft (1980s)
"To give everyone the power to create and share ideas instantly"
"To be the most customer-centric company on Earth"
— Amazon
"To inspire and nurture the human spirit – one person, one cup, one neighborhood at a time"
— Starbucks
Why Mission Matters
🎯 Purpose
Defines WHY your product exists. It answers the fundamental question of what problem you solve and for whom.