OKRs for Products
Master Objectives and Key Results for product success
Your Progress
Section 1 of 5OKRs for Products
OKRs (Objectives and Key Results) are a goal-setting framework that helps product teams focus on what matters most. Learn how to define ambitious objectives and track meaningful results.
Objective
What you want to achieve
"Become the leader in mobile payments"
Key Results
How you measure success
"Increase monthly active users to 1M"
History of OKRs
1954
Peter Drucker introduces MBO
1970s
Andy Grove creates OKRs at Intel
1999
John Doerr brings OKRs to Google
Today