OKRs for Products

Master Objectives and Key Results for product success

OKR Examples

Study real product OKR examples and learn to distinguish great OKRs from weak ones.

Good OKRs

Growth

Become the go-to platform for remote team collaboration

  • Increase MAU from 50K to 150K
  • Achieve 65 NPS score (up from 45)

Click to analyze β†’

Product

Deliver a world-class onboarding experience

  • Increase activation rate from 40% to 70%
  • Reduce time-to-value from 5 days to 1 day

Click to analyze β†’

Weak OKRs

Growth

Increase MAU to 150K

  • Run 5 marketing campaigns
  • Hire 2 growth engineers

Click to analyze β†’

Product

Ship new features

  • Launch feature A by March
  • Complete feature B by April

Click to analyze β†’

OKR Analyzer & Grader

Click on any OKR example above to start the analysis!

πŸŽ‰ Level 3 Complete!

Congratulations! You've mastered Product Strategy. You now understand vision, positioning, roadmaps, and OKRs.

Up Next: Level 4 - Product-Market Fit

Learn to identify, measure, and achieve the holy grail of product development: Product-Market Fit.

Understanding PMFPMF IndicatorsPMF MeasurementSean Ellis TestRetention Analysis