Mission in Action
See how great companies use missions to guide decisions
Your Progress
Section 5 of 5Missions That Drive Success
The best product missions aren't just words on a wall — they're decision-making frameworks that guide every choice from feature prioritization to expansion strategies.
Let's study how world-class companies use their missions to build better products.
🌟 Mission Gallery: Real Examples
🔍Google
"To organize the world's information and make it universally accessible and useful."
DECISIONS GUIDED BY MISSION
- ✓Built Google Search, Maps, Translate, Scholar - all about organizing/accessing info
- ✓Made Android free to expand access globally
- ✓Invested in internet balloons (Loon) for underserved areas
💡 KEY LESSON
Every product extends the same mission of organizing and democratizing information.
🔬 Mission Analyzer
Which missions are strong vs weak? Click to analyze:
🎓 Your Turn
Now that you understand how missions work in practice, craft one for your own product. Remember: it should guide decisions, inspire teams, and put users first.
Module Summary
- •A product mission defines your purpose — what you do, for whom, and why it matters.
- •The 4-part framework: Purpose, Audience, Method, and Impact creates complete missions.
- •Great missions are specific, memorable, and actionable — they guide real decisions.
- •Alignment across company, team, user, and metrics levels makes missions powerful.