Crafting Your Vision
Learn how to write compelling vision statements that inspire action
Your Progress
Section 2 of 5The Art of Vision Writing
A great product vision is not created in one sitting. It requires deep understanding of your users, market, and company strengths.
Start with the end in mind. Imagine the world 5-10 years from now. What does success look like for your users?
Vision Writing Process
1
Research
Understand users, market trends, and competitive landscape deeply
2
Dream
Envision the ideal future state without constraints
3
Distill
Compress your vision into a clear, memorable statement
4
Test
Share with team and stakeholders, refine based on feedback
🛠️ Vision Builder
YOUR VISION
⚠️ Common Vision Mistakes
❌ BAD EXAMPLE
"We want to change the world"
✓ BETTER
"Make financial services accessible to every person on the planet"
💡 TIP
Be specific about who and what
Key Takeaways
- •Good visions come from deep research, not brainstorming sessions.
- •Focus on outcomes for users, not product features or company goals.
- •Avoid common mistakes: too vague, too product-focused, too short-term, or uninspiring.