Strategic Roadmapping
Learn to create and communicate effective product roadmaps
Your Progress
Section 5 of 5Roadmap Examples
Learn from how successful companies structure and communicate their product roadmaps.
🎵
Spotify
Theme-Based with Squads
Spotify organizes roadmaps around missions assigned to autonomous squads. Each squad owns a specific area and sets their own roadmap aligned with company bets.
Squad autonomyCompany betsQuarterly alignmentOutcome-focused
Roadmap Structure:
Discovery
Personalized playlistsPodcast recommendations
Engagement
Social listeningCollaborative playlists
Monetization
Premium featuresAd optimization
🔍 Roadmap Analyzer
📚 Common Patterns
Outcome over output
Focus on goals achieved, not features shipped
Flexibility built-in
Avoid rigid dates, use ranges or horizons
Stakeholder visibility
Regular reviews and public/internal sharing
Customer input loops
Continuous feedback integration
🎉 Module Complete!
You've mastered strategic roadmapping! Apply these concepts to create roadmaps that align teams and drive product success.
Next: OKRs for Products