Business Model Canvas
Visualize, design, and innovate your business model on a single page
Your Progress
Section 1 of 5What is the Business Model Canvas?
The Business Model Canvas (BMC) is a strategic management tool that lets you visualize and design business models on a single page. It breaks down how a company creates, delivers, and captures value into 9 interconnected building blocks.
Why it matters: Instead of lengthy business plans, the BMC provides a clear, shareable snapshot that teams can iterate on quickly. It forces you to think through every critical aspect of your business.
📜 Origin & History
Research Begins
Alexander Osterwalder starts PhD research on business model innovation
🗺️ Canvas Overview Explorer
Click on each block to explore the 9 building blocks:
Key Takeaways
- •The BMC is a one-page strategic tool with 9 building blocks.
- •It helps teams align on how the business creates, delivers, and captures value.
- •Created by Alexander Osterwalder, now a global standard for business design.