Canvas Examples
Learn from real-world business model canvases
Your Progress
Section 5 of 5Learning from the Best
The best way to master the Business Model Canvas is to study how successful companies use it. By analyzing real examples, you can understand how the 9 blocks work together and identify patterns you can apply to your own business.
Remember: These companies constantly iterate on their canvases. What you see today is the result of many pivots and refinements.
🌟 Real-World Canvas Examples
Airbnb
Global marketplace for unique stays and experiences
Travelers seeking unique stays, Hosts with spare space
Unique local experiences, Extra income for hosts
Website, Mobile app, Social media, Word of mouth
Self-service platform, Reviews & ratings, Trust system
Service fees from guests (5-15%), Host fees (3%)
Platform technology, Brand, User community, Data
Platform development, Trust & safety, Marketing
Hosts, Payment processors, Insurance, Local experiences
Technology, Marketing, Customer support, Insurance
💡 Key Insight: Airbnb creates value without owning any properties - pure platform play with network effects.
🔍 Canvas Analysis Exercise
Test your ability to analyze business models:
What is Uber's biggest strength in their business model?
What is a key weakness in the Netflix model?
What pattern does Amazon Prime primarily use?
Module Summary
- •The Business Model Canvas is a one-page strategic tool with 9 building blocks.
- •Start with Customer Segments and work through each block systematically.
- •Common patterns (Freemium, Marketplace, Subscription) can be adapted and combined.
- •Study successful companies to understand how the blocks work together.