Go-to-Market Strategy

Master the art of launching products successfully

Launch Planning

A successful launch requires careful planning across three phases. Use this interactive timeline to understand and practice building your launch plan.

Pre-Launch Checklist

0/5 complete
  • Finalize messaging and positioningWeek -8
  • Set up analytics and trackingWeek -6
  • Create launch content and assetsWeek -4
  • Beta testing with select usersWeek -3
  • Prepare press and media outreachWeek -2

πŸ’‘ Drag tasks to reorder priority. Click to mark complete.

🎯 Pro Tip

Don't launch on Fridays. Tuesday-Thursday gives you weekdays to respond to feedback.

⚠️ Common Mistake

Underestimating post-launch work. The real work begins after you launch!