Crafting Value
Learn templates and formulas to write compelling value propositions
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Section 3 of 5Writing Your Value Proposition
A great value proposition is clear, specific, and customer-focused. Use proven templates to structure your message effectively.
✅ Best Practices
- • Be specific — avoid vague claims like "best quality"
- • Focus on outcomes, not features
- • Use customer language, not industry jargon
- • Make it memorable and easy to repeat
📋 Value Proposition Templates
Formula:
For [target customer] who [need], our [product] is [category] that [benefit]. Unlike [alternative], we [differentiator].
Example:
"For busy parents who need quick healthy meals, our MealBox is a meal kit service that delivers pre-portioned ingredients. Unlike grocery shopping, we save you 2 hours per week."
🛠️ Value Proposition Builder
Fill in each field to create your value proposition statement:
Preview:
"For [target customer] who [has this problem], our [product] provides [key benefit] unlike [alternatives]."
Key Takeaways
- •Use proven templates to structure your value proposition clearly.
- •Include target customer, problem, solution, benefit, and differentiation.
- •Write multiple versions and test which resonates best with customers.