Testing & Validation
Learn how to validate your value proposition with real customers
Your Progress
Section 4 of 5Why Test Your Value Proposition?
Your value proposition is a hypothesis about what customers want. Without testing, you are guessing. Validation helps you:
🎯 Confirm Fit
Verify that your proposition resonates with target customers.
🔧 Identify Gaps
Find weak points and areas for improvement.
📈 Optimize
Iterate until you find the message that converts.
🔬 Testing Methods
💬 Customer Interviews
Ask target customers to read your value proposition and explain it back. Note what they remember and what confuses them.
📅 When: Early stage, qualitative feedback⚡ Effort: Medium
✅ Value Proposition Validation Checklist
Check each item to validate your value proposition:
Validation Score:0%
🔧 Needs more work - address unchecked items
Key Takeaways
- •Never assume your value proposition works — test it with real customers.
- •Use multiple testing methods: interviews, A/B tests, surveys, and smoke tests.
- •Iterate based on feedback until your proposition consistently resonates.